Getting a new website for your business is great, but to really succeed continuous testing will yield increased conversion rate and bigger ROI.

Having an effective digital strategy involves many different aspects coming together. Although the first challenge is ensuring you are being seen by your target market, there’s more to success than simply reaching the audience.

Once your potential customers visit your website, there’s another hurdle to face: conversion. If you’re not able to convert an enquiry into a confirmed sale or other action, all of your previous hard work will have been in vain.

Conversion Rate Optimisation (CRO) is about getting website visitors to carry out a specified action, such as making a purchase or signing up to a service. By drawing on in-depth information that’s available, CRO helps you to understand any barriers and allows you to overcome them.

What Does Conversion Mean?

Conversion is about getting visitors to your site to complete the intended goal. Depending on the type of site you have, this might be signing up for a newsletter, interacting with content or making a purchase.

No matter what type of site you have and what the desired action may be, CRO works in exactly the same way.

A conversion rate looks at the number of visitors you have to your site, and calculates how many end in success. A higher conversion rate means greater success!

How Does CRO Work?

CRO uses data to establish what is working well on your site - and what isn’t. The metrics produced by tools such as Hotjar and Google Optimise can help you to identify how to improve your site and convert more customers.

Metrics help you to identify where your customers drop off and when combined with heat maps and other data, it’s possible to tweak your site and its contents to boost conversion.

We are a leading CRO agency in West Yorkshire and we’d love to talk to you about your business. To find out more about CRO support, get in touch with us today.