Sky AdSmart

For years, many businesses have thought that TV advertising has been out of their
reach due to its mass appeal and associated costs. AdSmart is turning that thinking
on its head – making TV relevant and affordable for businesses across the UK.

Is AdSmart right for you?

If you answer yes to ANY of the points below then AdSmart could be right for you…

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Location Based Targeting

Many businesses currently using AdSmart choose to utilise one of our many location based targeting options.

AdSmart allows you to pick your ideal audience from hundreds of combinations, so you can be sure only the right households are seeing your ad at the right cost for you. You can combine by location and household attributes to best suit your needs.

Location Based Targeting
Many businesses currently using AdSmart choose to utilise one of our many location based targeting options.
Choose by:
 - Region(s)
 - Metropolitan Area(s)
 - Postcode Area(s)
 - Local Authority(ies)

Geo-flex targeting
Define a catchment area by radius, box, drive time, or a combination of full postcode sectors.

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Want to get on TV?

We are happy to talk about what you would get from your budget for TV, its much cheaper than you think! 

Let's Talk TV

Attribute Based Targeting

You can choose form one or several of the fixed base attributes listed below, or In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.

Mosaic Type

Mosaic Type

Mosaic Types

AdSmart offers the Experian Mosaic attributes.

Finance Strategy

Finance Strategy

Financial Strategy

Reflects how consumers interact with financial service providers.

Affluance

Affluance

Affluence

A powerful indicator of likely spending power, related to income and other factors.

Beauty

Beauty

Beauty

Households most likely to buy personal care & beauty products.

Tech engagement

Tech engagement

Tech Engagement

Households likely to be engaged with technology.

Lifestage

Lifestage

Lifestage

Age of head of household combined with mix of people residing.

Senior Decision Maker

Senior Decision Maker

Senior Decision Maker

Where a company owner or director of a limited company or PLC has been identified.

Mastercard TM

Mastercard TM

Mastercard™

Allows you to reach households based on their spending behaviour.

Car ownership

Car ownership

Car Ownership

Identifies the types of cars owned by a household.

Pet Ownership

Pet Ownership

Pet Ownership

Identifies households that own a pet.

Expectant Families

Expectant Families

Expectant Families

Identifies households expecting a child and those with young children.

Children

Children

Household Composition – Children

Target households with children split into bands based on pre-school, primary school, secondary school or pre-university age ranges.

FMCG

FMCG

FMCG

FMCG targeting through partnerships with UKs leading loyalty schemes.

Home Ownership

Home Ownership

Home Ownership

Identifies whether a property is owner occupied, or not.

Want to get on TV?

We are happy to talk about what you would get from your budget for TV, its much cheaper than you think! 

Let's Talk TV

AdSmart FAQs

Here are some of the most frequently asked questions about Sky AdSmart. If you can't find the anser you are looking for, get in touch using the link below.

Q: When & where will Sky AdSmart be availabe?
AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow AdSmart ads to be inserted in the ad breaks (with the exception of live programming):

Q: Will the viewer know they have seen a Sky AdSmart ad?
Customers won’t be able to tell any difference except the ads they see may be more relevant.

Q: Will I be able to watch the ad when it is played out?
You will only be able to see your advert if your household falls into the segment you have selected for the campaign..

Q: How will I know that my spots have been transmitted?
We will provide you with comprehensive campaign level reporting of your impressions.

Q: How do programme genre and AdSmart work together?
AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.

AdSmart also takes into account normal clash rules.

Q: What length of ad can I do with AdSmart?
Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.

Q: What happens if a customer is watching recorded content?
If a customer is watching recorded content and views the ads at normal viewing speed then a AdSmart can play out.

The AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.

Q: If you have a linear campaign and a AdSmart campaign, do they have to run at the same time or can they have variable dates?
AdSmart campaigns can have independent start and end dates from linear campaigns.

Q: Can I use my own customer knowledge / data to reach my ideal customers?
Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.

Q: Can I select the channels & programmes that I buy?
AdSmart is an audience based platform thus the ad will only be served when your audience is watching, no matter which channel or programme they are viewing. This means that you don’t need to select a channel or programme.

Q: How do I know the data is accurate?
To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here.

Q: Will I be charged even if my advert is only shown for a few seconds?
We only charge advertisers when 75% or more of the ad is shown at normal viewing speed.

Ready to get on TV?

We are happy to talk about what you would get from your budget for TV, its much cheaper than you think! 

Let's Talk