Successful PPC management requires a robust understanding of ad strategies
and budget planning. Our PPC team is highly experienced in producing and
executing profitable paid marketing strategies.
We’re here to help you develop the most profitable strategy for your business that suits your objectives and budget.
With over 10 years experience in the paid media industry we’ve had success across a wide array of industries and sizes utilising the following campaign types:
From the beginning we will identify the most cost effective, relevant and profitable search terms for you to target. Ensuring that we deliver the largest return within your goals and budget. We work together with the client to ensure that we understand everything their business can offer and how best to acquire customers via Google and Microsoft search results.
In recent years Display has become more than just brand awareness. We can drive profit from the unique target audiences display campaigns can offer that search simply can’t. We also monitor the entire customer journey to ensure that larger brand awareness activity is feeding into the bigger picture. While your display activity may be driving a large volume of traffic at the top of the funnel, we’ll be looking to direct that traffic to a sale with additional layers of activity.
Having worked with a large number of B2B e-commerce clients over the years we’ve made Google Shopping and Merchant Centre a large part of what we do. In addition to developing tailor made strategies for your shopping campaigns we’ll be looking to refine your shopping feed over time in a similar way to how we would regularly test ad copy for search campaigns.
YouTube advertising has transformed a lot over the years and just like Display it has helped create an additional avenue that pairs large brand awareness activity together with conversion led campaigns. Each plan we put together not only looks to maximise results within the goals and budget but also aims to align with the resources and tone of the business. If your product or service lends itself well to video content we won’t be letting it go to waste.
We love talking about all things Paid Media, lets have a chat about your next project.
