How to avoid a real-life SEO horror story

What are the main mistakes that people have made when it comes to Search Engine Optimisation and what to do to make it work for you. We step away from some of the more standard here is what not to do when it comes to SEO and the impact of SEO on your brand and your website.

  • SEO

Don’t rush a website change

One of the case studies that were a part of the article covered a move from one domain to another. Whilst it seemed at the start that the redirect and move was simple enough, it actually turned out that things didn’t go quite the way that they wanted them to. Because they were keen to get the website change done, they didn’t think about the risks or consider any technical issues that could come up during the changeover. In doing this, they not only didn’t factor any in any possible issues that could arise, but they also were not able to consider how the existing issues that they may have would be magnified.

Think quality over quantity

Another of the case studies looked at a travel-based website. One that was managing to operate successfully in what was an incredibly competitive market. Their main issue was that they were thinking about the quantity of their landing pages on their new website. Rather than thinking about the quality of the content that was featured on that particular website.

It made sense, in some ways for them to add in plenty of landing pages for their website, but it was definitely a case of too much was, well, too much. They found that not only were these additional pages actually moving them down the search engine rankings, but they were also having an impact on how their visitors (and then in turn their customers) see their website and feel about their overall experience on the website too.

Never resort to spam

We know that you are going to do whatever you can to make sure that your website has the impact that you want. However, this still needs to be done in a way that it is fair. Spam methods may seem like they are going to at least help to drive traffic to your website. They are often sold as a way to increase visitors or followers. Which of course is true. However, what spam methods can end up doing, is removing the sense of quality from your website and your landing pages.

You can’t always avoid website mistakes; but what you can do is identify the problems that other companies have had along their journey. When you recognise this, you can try to learn from them and see what changes they made.