What is the key to a good website?

Your website needs to have a clear statement and it must be straight to the point. A visitor will want to get to the information they want without having to search around the site.

Design & Dev

Your website needs to have a clear statement and it must be straight to the point. A visitor will want to get to the information they want without having to search around the site. There are a few hints and tips to try and prevent this, for instance, you should make your text as legible as possible, this might include using a clearer font or in a larger font size. You should also be mindful of text colour, not every user has 20:20 vision and you should always keep accessibility in mind when designing your site. It is far easier to read black text instead of yellow for instance. It is the same with fonts. When you are reading in a curly and complex font you must concentrate more, and people are more likely to leave your site, whereas if you use a bigger easy to read font they are more likely to continue to read it.

Titles are also an important part of a page, when you create a large bold title it automatically attracts the eyes and draws people in. When you have smaller, hard to read titles, people are more likely to skip straight past them. When creating a catchy title, you can start it with an alliteration, rhyme or power of three for extra impact

Quick Servers

One of the key things that Google looks for in a good website is a fast load time which often is tied to having quick, responsive servers. If your servers take too long to respond, your site will not load and your customer may leave and go to another website. Ensuring a quick load time for your site will help to keep your customers browsing your site for longer and ultimately convert better.

Mobile Friendly

One of the key points when designing a website, is ensuring that they not only look good on a pc or laptop, but they also look aesthetically pleasing (and function properly) on a mobile or tablet. When making a website for a mobile, you need to prioritise accessibility as well as making sure the font is readable. This will ensure that clients will be happy no matter the platform they are browsing on. You can also change the layout of the website. You could have a display menu on the right hand side instead of the top like a taskbar. This could improve the design as well as the layout.

Images

When creating a successful website make sure to include good, relevant images. Good use of emotive pictures will aid in engaging your customers by making people feel a personal connection as well as understanding the context of your content. If you choose to use your own imagery, you need to make sure they look professional, bad images can be as off putting to customers as much as bad spelling or broken pages. Ultimately, good imagery will help you to boost conversions on your website.

 

Written by:
Spencer Harrison