Welcome Chloe

Meet our newest recruit to the Digital Discovery family, Chloe Kerfoot. Joining the team as a digital marketing apprentice, having previous experience in a digital marketing background, Chloe brings the initial skills, knowledge and behaviours to grow in our expanding team. Discover more about our digital marketing apprentice, Chloe Kerfoot...

Agency Life

What do you do at Digital Discovery?

With nine months digital marketing experience as an apprentice in a previous agency placement, I approached the managing director, Steve Harrison, to continue the remainder of my apprenticeship with Digital Discovery. The agency specialises in website design, digital marketing, search engine optimisation (SEO), pay-per-click (PPC), social media and conversion rate optimization (CRO).

Bringing with me an impressive, jam-packed CV and digital portfolio with a well-rounded experience in most aspects of digital marketing, the initial experience in an SEO/social media heavy role made me an ideal candidate to take on to support the team.

My role currently entails managing our client’s social media accounts as well as our business accounts and website. I will be growing my knowledge of SEO working alongside Steve with the aim to continue my journey after the apprenticeship specialising in SEO.

I’ll also be taking up opportunities to learn about PPC and website design with the paid media manager, Dylan Kowalczyk, and head of development, Will Parker.

 

Are you an early bird or a night owl?

Definitely a night owl. Having just turned 18 before coronavirus kicked off, I’ve had the nightlife experience taken away early on. In a different reality, I would be spending most Friday nights and weekends in town. But for now, watching TikToks in bed till the late hours will have to do. Turning 20 this year, I hope to be back out enjoying my youth and getting my social life on track again.

 

What advice would you give to your teenage self?

Writing this whilst being 19 is hard to say. The last few years have been full on, but I’ve kept going. I would probably say keep going, even when times are tough. Don’t take things personally. Everything happens for a reason.

 

What important milestones do you have coming up in your life?

I started learning to drive in 2019, two years later in and out of lockdowns I’m still yet to sit my driving test. My test is in June 2021, so fingers crossed I pass.

 

If you were handed £1 million today, what would you do with it?

I would pay off the mortgage on mum and dad’s house, purchase my first home and buy myself a new car. The rest would go into my savings, so I don’t squander it.

 

What’s your favourite way to unwind after a busy day?

Living just ten minutes away from work means I’m home in no time. As soon as I’m through the front door the kettle is on. A cup of tea in one hand and my phone in the other, parked in front of the television for the rest of the evening.

 

If you could choose a name for yourself, what would it be?

I actually do like my last name, Kerfoot... But when it comes to ordering a chinese we go under my mum’s maiden name, Wood - it’s easier to spell out and pronounce.

 

If you could choose a superpower, what would it be?

I’m obsessed with fantasy and fiction. I love all things Marvel, the Wanda Vision series on Disney+ has been my most recent favourite series. Wanda Maximoff (aka The Scarlet Witch) is my favourite fictional female character, her abilities include telekinesis, energy manipulation, reality warping and much more. She’s an OG, why would you not want her powers?

 

What’s one song or artist that you’re embarrassed to admit you like?

My music taste varies. I'm happy to listen to anything, which comes in handy when listening to the types of tunes my colleagues blast out of the speakers in the office. My go-to genre is dance/electronic, bangers you would hear in a club (reminiscing before coronavirus). I’m not even embarrassed because club-mixes are actually the best.

 

What’s the top destination on your must-visit list?

My whole life I’ve always holidayed in the UK, with the occasional holiday abroad here and there. Mexico would be my top pick since I went there with my family as a kid. I’d love to experience it for myself as an adult where I’ll actually remember it.

 

What fictional place would you most like to visit?

The Marvel Universe. Particularly, the Golden City in Wakanda. It baffles me how they manage to hide an entire city in sub-Saharan Africa. I’d love to see the fictional technology they create, as I’m really into my gadgets.

 

What is your favourite quote?

Everything happens for a reason. Period.

 

Follow Chloe on LinkedIn @chloe-kerfoot.

 

Interested in joining our team? Uncover your potential with Digital Discovery today, check out our available roles HERE.