The power of Yoast SEO comes to Shopify

The most popular SEO tool in the WordPress ecosystem Yoast SEO will now be available for Shopify merchants as of today (January 18th 2022).

The new Yoast SEO app for Shopify will make doing SEO for your online store easy. It will meet the highest of technical SEO standards by guiding you with making your online store's product pages and blogs findable and easier to read.

Find out exactly how the new Yoast SEO app for Shopify can help you to compete against competitors, whilst learning about all the additional SEO features to add to your site.

What is Yoast SEO?

Known for its popularity in WordPress, Yoast SEO is a plugin that helps your site perform better in search engines like Google, Bing and Yahoo. It also gives you the tools to ensure your content meets all search engines guidelines for best practices.

What will the new app allow you to do?

The new Yoast SEO app for Shopify will allow Shopify merchants to drive more traffic to their online store by making easy and quick SEO optimisations, to stand out in the search results and Google Shopping.

Create SEO-friendly product pages and blogs

You can get real-time help from Yoast’s readability and SEO analysis tool to create product pages, blogs, and collections that will rank in search results.

Although product pages and blogs are meant for different audience types, the SEO metrics behind them are very similar. The analyses that Yoast SEO offers for readability and technical SEO is valid for most template types.

The overall score coloured bullets will quickly show you how and where your content can be improved. Green dots mean “good”, orange dots mean “OK” and red dots mean “needs improvement”.

Easily optimise content for keyphrases

You can get help with optimising your posts for the desired keyphrases more easily.

Yoast SEO can recognise related keyphrases, synonyms of keyphrases and different word forms of your keyphrases. This lets you write more naturally and makes it easier to improve your content for audiences and the search engines.

Boost your organic visibility with automatic structured data

Yoast SEO automatically adds important structured data that helps Google understand what your site is about.

Adding structured data is one of the most effective ways of getting your site noticed by search engines and increases your chances of getting rich results in Google Shopping.

Feel confident that products look good in Google and on social media

There’ll be Google and social previews that will help you visualise what your products and posts will look like on Google or how they’ll be seen when shared online across social media channels.

This gives you the perfect opportunity to optimise it to its fullest potential and stand out on all social media channels!

Shopify is one of the leading ecommerce platforms on the market today. The launch of Yoast SEO’s app for Shopify speaks volumes about the rise of e-commerce.

As a Shopify Partner, we’re very interested to see what optimisations can be achieved by using this app through Shopify. So if you're looking to boost the SEO programme in your store, get in touch with us today.