The 2020 Google paid search trends that you need to know about

It seems that everything that we have talked about, shared about and thought about of late relates to Covid 19 and how it has impacted businesses of all types and sizes. Of course, it is a good idea to be aware of current issues and what they mean for you, but this doesn’t mean that we should forget about the rest of our lives and our businesses.

Recently, we read a great article by Andy Taylor, who is an expert in digital marketing trends. This particular article looked at the trends that we have seen and are likely to see during 2020, ones that have absolutely no link to Covid-19.

We decided to share everything that we learnt from this article with you so that you can learn more about what the trends are when it comes to Google.


No more tablets

It looks like one thing that has been seen of late is the fact that fewer and fewer people are choosing to use their tablets to surf the internet, go on social media and buy things. There are a number of reasons for this. Not only are smartphones gradually becoming a much more user friendly than tablets, but laptops and computers are starting to feel and look a lot more like tablets then tablets themselves.


Changes to the Search Partner Network

During 2020 there has been a change in the paid search traffic. Back in 2019, Google announced that and shopping ads that feature on the image search for Google would be grouped with a core search network. This was instead of being a part of the Search Partner Network. After this announcement was made and now into 2020, there has been a steep decline in the click share that has come from search partners. This particularly relates to Shopping in particular, which is a go-to part of Google for many people.


Exact keywords are needed

For plenty of time, the idea of broad match keywords was enough to get your search engine rating up. However, times have changed and what customers are looking for (not to mention what Google is looking for) has developed. Now exact keywords are the order of the day. Or at least close enough for Google. Sure, they can be harder to complete and it into your content, but we can promise you that they will be worth the effort.

We don’t know what the rest of 2020 will hold, or 2021 for that matter but what we do know is that business is continuing. Even if it is not quite how we are used to doing it. So, do whatever you can to maximise your visibility and your brand and we will hopefully all be able to ride through this storm together.