Page experience ranking signals will be added to desktop search in February 2022

According to an article recently published on Search Engine Land, Google will complete the roll out of the page experience algorythm to desktop searchs by the end of March 2022. The update will include all the current mobile page experience algorythms, outside of the page needing to be mobile friendly. This is of course not new news to us, we knew this would be coming after Google told us this would happen back in May 2021 at Google I/O.

Jeffrey Jose, Product Manager on Search at Google said; “This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year,” 

Mobile vs desktop. Which factors is will be included in this desktop version? Google said all of them with the exception of the mobile friendliness requirement, which is kind of obvious. Here is a chart Google designed showing the specific factors:

Search Console tools. Google will be updating the Google Search Console tools and reports to help site owners prepare for this update. “We are also planning to help site owners understand how their desktop pages are performing with regards to page experience using a Search Console report which will launch before desktop becomes a ranking signal,” Google said.

Don’t expect drastic changes. Google said with this rollout and this new Google update, do not expect drastic changes. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” said Google. We expect the same to be true for the desktop rollout.

Why we care. While, I do not believe this page experience update will be a significant update where you will see tons of sites see their rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages. Now, that you have your mobile pages ready for this update, you can shift focus towards your desktop pages.